X Games

X Games Aspen 2023 Extreme Winter Sports in Colorado For X Games Aspen 2023, TBA delivered a bold, immersive fan experience that redefined winter sports events. By refreshing the visual identity and creating dynamic, interactive environments, we brought new energy to one of the world’s most iconic action sports festivals.  Challenge Curate a game-changing winter […]

World Rugby Awards

World Rugby Awards 2023 Redefining the Extraordinary​ As the creative producers of the prestigious annual World Rugby Awards for over five years, TBA was tasked with delivering an unforgettable experience for the Rugby World Cup year in France. Breaking away from traditional formats, we crafted a show-stopping event like no other – a first for […]

Speedo Fashion

Speedo Go Full Speedo A High-Impact Global Launch in LA​ As part of Speedo’s bold “Go Full Speedo” global campaign, TBA delivered a three-day immersive brand experience in Los Angeles to unveil the 2025 S125 product line. Combining a high-end fashion show, interactive product zones, and a vibrant poolside celebration, the event immersed Speedo’s international […]

Speedo café

Speedo Speedo Café: Paris 2024 Go Full Speedo To launch the “Go Full Speedo” campaign, Speedo partnered with Pentland Brands and TBA to create the Speedo Café, an immersive brand hub celebrating swimming at every level. First unveiled at the 2024 US Olympic Swim Trials and then reimagined in Paris for the Olympic Games, the […]

RWC France 23

Rugby World Cup France 2023 Reinventing Premium Hospitality TBA redefined premium hospitality at the Rugby World Cup France 2023, delivering a luxurious, design-led experience for rugby fans, partners, and VIP guests. From bespoke private boxes to partner-branded lounges, we elevated the tournament’s hospitality offering across multiple host cities.  Challenge Reimagine and redesign premium hospitality for […]