Winter Olympics Games
Milano-Cortina
Hospitality
The Olympic Games demand the extraordinary. Appointed by our client to create the most unforgettable hospitality experience at the Winter Olympic Games Milano-Cortina 2026, TBA brought its creative vision and operational expertise to one of the world’s greatest sporting stages.
From the snow-capped peaks of Cortina to the electric atmosphere of Milan’s iconic venues, we transformed brand visions into world-class hospitality spaces, each one a celebration of the Games, the host nation, and the people lucky enough to be there.
Challenge
We were tasked with full end-to-end delivery across multiple Olympic venues spanning design development, production, logistics, installation and onsite management. The brief was as ambitious as the Games themselves: execute to the highest standards, push boundaries of innovation and create hospitality experiences that felt truly bespoke to each location.
Every space needed to reflect the magic of Milano Cortina, capture the spirit of Italy and leave guests with long-lasting memories.
Solution
- Brand-led design execution
We translated brand visions into cohesive, beautifully curated physical spaces, maintaining consistency across the portfolio while tailoring solutions to each venue’s unique character and needs. - Sustainability & compliance
Delivering at Olympic scale means navigating a complex web of IOC regulations, local legislation, and sustainability commitments. We balanced ambitious environmental goals with fit-for-purpose material selection, ensuring every decision was as responsible as it was impressive. - Expert onsite delivery
Behind every seamless guest experience is meticulous planning and a team that thrives under pressure. Through robust logistics, fully integrated delivery teams and seasoned on-site expertise, we ensured flawless operation across every live day of the Games.
Results
13
Venues
66
Hospitality boxes
100,000
Visitors
17
Live days
