Before the first ball | What surveying 16 world cup stadiums taught us
Before a single fan enters a stadium, someone has to stand in the space and figure out what it needs. As part of TBA US’s work delivering fan experience, VVIP hospitality and brand experiences across all 16 FIFA World Cup 2026 stadiums, our team surveyed every venue on the circuit. From NFL super-stadia in Dallas, […]
What good brand work looks like at FIFA World Cup 2026
Three brands. Three different approaches. One common thread: a connected team, a clear point of view, and the confidence to let the idea lead. In one of the world’s most commercially crowded stages, the brands that cut through aren’t necessarily those with the biggest budgets. Money can buy presence, but insight earns attention. We asked […]
The most honest room I’ve been in this year
India Wright | Head of Business Development, TBA US TBA US had the privilege of helping deliver Greater Together Los Angeles: the largest-ever UK Government trade mission to the United States. Two days. 50,000 square feet transformed: a main plenary stage, breakout sessions, intimate meeting spaces, spanning business, government, culture, technology, sport, media and […]
What it really takes to deliver the largest ever UK trade mission in the US
Greater Together LA brought together 500+ of the most influential leaders from across business, government and the creative industries for five days in Los Angeles. For the delegates in the room, it felt seamless. For the logistics team making it happen – across time zones, continents, and a cast of hundreds – it was a […]
Game Changers: Shaping the Future of Sports and Fan Engagement
The world of sport is changing at a rapid pace, and we were lucky enough to bring together a handful of industry experts at our recent Game Changers event to shed insights on the future of sports and fan engagement.
Reframing Exhibitions
OUTSIDE THE BOX THINKING In the fast-paced world of exhibitions, there are many boxes that clients are constantly seeking to tick, from sustainability goals, value for money, driving engagement, and enhancing brand presence. However, navigating through the myriad challenges, amidst specific restrictions and requirements can often be daunting. From sustainability concerns to maximising ROI, from […]