The Heart Behind the Work | Pete Why
Role: Senior Production Manager Me, in a sentence Probably a cheeky chappy, always ready with a quick-witted one-liner. Would you say you’ve always been a creative person? I’ve always been hands-on whether its doodling as a kid or experimenting in the kitchen. Then more so in the professional world working closely with creative teams to […]
The Heart Behind the Work | Layla Holland
Role: Creative Director Me, in a sentence A lightning bolt of a human…bare with me… Energetic, strategic and precise, but you can expect some big flashes of creative chaos in all the right ways! Would you say you’ve always been a creative person? Absolutely. Ever since I can remember, I’ve wanted to make things. As […]
Before the first ball | What surveying 16 world cup stadiums taught us
Before a single fan enters a stadium, someone has to stand in the space and figure out what it needs. As part of TBA US’s work delivering fan experience, VVIP hospitality and brand experiences across all 16 FIFA World Cup 2026 stadiums, our team surveyed every venue on the circuit. From NFL super-stadia in Dallas, […]
What good brand work looks like at FIFA World Cup 2026
Three brands. Three different approaches. One common thread: a connected team, a clear point of view, and the confidence to let the idea lead. In one of the world’s most commercially crowded stages, the brands that cut through aren’t necessarily those with the biggest budgets. Money can buy presence, but insight earns attention. We asked […]
Kill the keynote: Think experiential for B2B
The market challenge B2B audiences are busier than ever, and far less tolerant of corporate narrative delivered as “content”, with 73% saying they actively avoid suppliers who send irrelevant outreach [1]. Yet many B2B event programmes are still built around brand-first messaging and “one and done” moments. Rather than designing value exchange people genuinely choose. […]
The most honest room I’ve been in this year
India Wright | Head of Business Development, TBA US TBA US had the privilege of helping deliver Greater Together Los Angeles: the largest-ever UK Government trade mission to the United States. Two days. 50,000 square feet transformed: a main plenary stage, breakout sessions, intimate meeting spaces, spanning business, government, culture, technology, sport, media and […]
What it really takes to deliver the largest ever UK trade mission in the US
Greater Together LA brought together 500+ of the most influential leaders from across business, government and the creative industries for five days in Los Angeles. For the delegates in the room, it felt seamless. For the logistics team making it happen – across time zones, continents, and a cast of hundreds – it was a […]
A Major Milestone for Top Banana
Top Banana has always believed in creating spaces where ideas thrive, people connect, and brilliant work happens. That’s why we’re excited to announce this summer will see a major new investment in their future, a brand new head office within Ragley Hall Estate, placing us at the heart of one of the Midlands’ most iconic […]
The Heart Behind the Work | Klaudia Budna
Role: Project Manager Me, in a sentence Curious, open-minded and personable, with an appreciation for new ideas and perspectives. I like to bring a touch of personality to conversations – whether through cultural anecdotes, varied interests, or an ever-evolving taste in music. Would you say you’ve always been a creative person? I’ve always had a […]
The Heart Behind the Work | Lexie Dean
Role: Junior 2D Creative Designer Me, in a sentence Curious, energetic, ambitious and creative. I love making things that connect people, whether that’s through design, events or movement. Would you say you’ve always been a creative person? Yeah, definitely, I’ve always been drawn to how things look and feel, but it really clicked when I […]