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TBA Group is revolutionizing the way we experience the world with XLAB. The lab uses investigates cutting-edge technology for Immersive Experiences, Culture, Technology and so much more

What is XLAB

XLAB is the innovation hub of the TBA Group, and we're on a mission to change the way people think about experiences. We believe that innovation is the key to creating truly memorable and engaging experiences, and we're committed to helping our clients push the boundaries of what's possible.

Our team of Lookouts, Seekers, Thinkers, and Makers is constantly on the lookout for new ideas and trends. We're always experimenting and trying new things.

We're also committed to sharing our knowledge and expertise with the world. We regularly publish articles, blog posts, and white papers on a variety of topics related to innovation and experience design. We also host events and workshops to help people learn more about how to create innovative experiences