Speedo
Speedo Café: Paris 2024
Go Full Speedo
To launch the “Go Full Speedo” campaign, Speedo partnered with Pentland Brands and TBA to create the Speedo Café, an immersive brand hub celebrating swimming at every level. First unveiled at the 2024 US Olympic Swim Trials and then reimagined in Paris for the Olympic Games, the café fused personalisation, interaction, and community spirit, welcoming over 165 partners and energising fans ahead of Paris 2024.
Challenge
Speedo wanted to activate its “Go Full Speedo” campaign in a way that would resonate with both brand partners and fans, bringing the passion of swimming to life through an interactive environment. The goal: create a flexible, scalable experience that could travel from the US Olympic Swim Trials to Paris 2024, capturing hearts and driving brand advocacy along the way.
Solution
TBA designed and produced the Speedo Café – a modular, high-touch experience where visitors could engage with the brand on multiple levels:
- Interactive touchpoints allowed guests to explore Speedo’s latest products and campaign storytelling.
- Customisation stations offered visitors the chance to personalise merchandise and make their experience memorable.
- A strong emphasis on community and conversation created space for meaningful brand engagement, whether through casual interactions, brand ambassador moments, or curated product storytelling.
- The café also served as a hub for media, influencers, and retail partners, aligning commercial objectives with creative immersion.
Results
165+
partners attended the US Olympic Swim Trials launch
