Rugby World Cup
Rugby house fan experience
Elevate the Matchday Experience
Rugby House became the go-to fan destination during the Rugby World Cup 2023, offering a dynamic and immersive pre- and post-match experience in Paris and Marseille. With live entertainment, informal hospitality, Q&A sessions, and appearances from rugby legends, it delivered an unmatched tournament atmosphere for nearly 3,000 guests.
Challenge
Create a new, vibrant matchday destination that offers fans an elevated experience before and after each Rugby World Cup fixture.
Solution
TBA introduced Rugby House, the ultimate fan zone and hospitality venue designed to enhance the Rugby World Cup matchday experience. Located in both Paris and Marseille, Rugby House welcomed fans with:
- Energetic pre- and post-match entertainment, including live DJs
- Informal hospitality with premium food and beverage offerings
- Exclusive Q&A sessions with rugby icons and legends
- A welcoming, community-driven space for fans to connect with each other and the wider rugby world
Rugby House brought fans closer to the action through appearances by former international players such as Serge Betsen, Bob Skinstad, Bernard Jackman, and Justin Harrison, all sharing their expert insights and tournament predictions.
Across the tournament, Rugby House hosted nearly 3,000 fans, making it one of the best-kept secrets and most memorable off-pitch experiences of Rugby World Cup 2023.
