Dr Martens
S125 Launch
Creating Internal Impact and Knowledge
We’ve partnered with Dr. Martens for over five years to deliver their annual internal global launch events, turning critical business moments into fresh, engaging, and culturally relevant experiences. These events help unite global teams, ignite brand pride, and build excitement around each new product season.
Challenge
Reveal the Autumn/Winter 2024 (AW24) collection and engage Dr. Martens’ global staff across London and international markets with a compelling, memorable brand experience.
Solution
At Woolwich Works, we brought the AW24 internal launch to life with an event that blended brand heritage with future-facing creativity. Drawing on our experiential marketing expertise, we crafted a dynamic environment full of personality – celebrating innovation, craftsmanship, and Dr. Martens’ rebellious spirit.
Key features included:
- A branded arrival experience that set the tone from the moment attendees walked in
- Interactive product showcases highlighting the AW24 collection
- Updates and insights from Global, EMEA, Americas, and APAC teams
- A venue design that reimagined the brand’s history through the lens of contemporary fashion trends
Each year, we evolve the concept to ensure alignment with industry trends while reinforcing brand values, making every launch more impactful than the last.
Results
5+
year relationship
7
launches delivered
4.37/5
event score
92%
of respondents either strongly agreed or agreed they received all the info they needed about the AW24 season
