Short-term reality vs long-term strategy
How event agencies are changing post-Covid The last few years has seen businesses face a great deal of change and challenges. We’ve had to face lockdowns, supply chain disruption, an ever-evolving financial environment, and sustainability and ESG pressures. Businesses have had to be reactive, focussing on short-term survival rather than longer-term growth, however, now the […]
Unlocking audience reach: The power of collaborations and authentic connections
Connecting with audiences through compelling collaborations and authentic storytelling. Connecting with audiences through compelling storytelling and strong narratives will remain a constant priority for brands, no matter the industry or segment. Whether this resonates with con summers and builds deep emotional connections through messaging, purpose or shared values, ultimately determines the level of trust and […]
Experiential comes of age in the era of end-to-end customer experience
Remember when experiential was field marketing and stunts? This complicated sector has evolved through several chapters as a marketing discipline, being conceptually born in the 1990s when a few forward thinkers in field marketing combined the art of events with the science of brand communications. The word experiential quickly evolved to focus on consumer facing […]
Prioritising ESG in 2024: The rise of the Sustainability Manager role
LinkedIn’s recent analysis showed the role of Sustainability Manager has emerged as the fastest-growing job in the UK, indicative of an increasing corporate focus on sustainable practices and Environmental, Social, and Governance (ESG) considerations. This ranking reflects a larger trend, highlighting the increasing importance of sustainability within the economy. As climate change becomes an ever-present […]
Reframing Exhibitions
OUTSIDE THE BOX THINKING In the fast-paced world of exhibitions, there are many boxes that clients are constantly seeking to tick, from sustainability goals, value for money, driving engagement, and enhancing brand presence. However, navigating through the myriad challenges, amidst specific restrictions and requirements can often be daunting. From sustainability concerns to maximising ROI, from […]
TBA Group expands and opens LA Office
TBA Group expands into the United States, propelling growth with the opening of a new LA office.