With British heritage at its heart, TBA curated a two-night luxury incentive programme that moved seamlessly between business and pleasure, ensuring every moment felt purposeful, personal, and premium.

Across Estelle Manor and the grounds of the iconic Blenheim Palace, we created an environment that made an impression before a single session had begun. The venues provided the perfect canvas for a programme that felt as considered as it did spectacular.

Structured business sessions and intimate 1-2-1 meetings gave partners the space for meaningful conversations, while an inspiring keynote from AI expert and entrepreneur Priya Lakhani OBE brought Lenovo’s forward-thinking brand positioning to life.

Partners were treated to a curated selection of bespoke leisure activities – from Padel and Axe Throwing to Archery, Falconry, and a Thermal Spa – each chosen to reflect individual preferences and ensure every guest felt considered.

And finally, Lenovo-branded gifts, tailored to each guest’s chosen activity, created a personal and lasting brand connection that extended well beyond the event itself. A black-tie Gala Dinner, complete with vintage bus transfers, delivered the kind of hospitality moment that guests talk about long after they’ve gone home.