Lisa Wrake joins TBA as Group Creative Director, responsible for shaping the creative vision of the business across all regions. Previously at Jack Morton, Lisa brings more than two decades of experience creating impactful, culture-shaping brand experiences for some of the world’s most recognised brands.
Hina Mistry joins as Group Business Director, bringing over 20 years’ experience across leading global experiential agencies, including senior roles at Imagination and Jack Morton.
She holds deep expertise in integrated brand experiences, innovation and client leadership, having led award-winning global programmes across automotive, technology and lifestyle brands.
In her role, Hina will play a key part in shaping strategic growth across TBA Group’s international client portfolio, supporting collaboration and consistency across the Group as it continues to scale globally.
TBA US welcomes Dan Rogers as Head of Live, bringing extensive experience in delivering high-profile, integrated, experiential campaigns for global brands. He arrives from Wasserman, where he helped build the US Experience offering and led major partnership activations across sport, entertainment and culture.
Together, these appointments significantly strengthen TBA’s global leadership in live experience, creative excellence and strategic growth as demand for immersive, experience-led brand building continues to accelerate worldwide.
“Lisa, Hina and Dan bring an exceptional combination of creative vision, commercial leadership and live experience expertise,” – TBA Group CEO Guy Horner.
“As our global footprint continues to expand, these appointments ensure we are perfectly positioned to deliver bold, innovative work for our clients around the world.”
TBA Group has seen rapid growth across North America, Europe and Asia-Pacific, driven by increasing demand for experiential, cultural and entertainment-led brand platforms.
The expanded leadership team will play a pivotal role in scaling TBA’s offering and strengthening relationships with global brands, rights holders and partners.