Role: Project Co-ordinator
Me, in a sentence
I’m someone who’s happiest exploring new places, trying new things, and surrounding myself with good people (preferably with good food).
Would you say you’ve always been a creative person?
Absolutely. I’ve always loved making things – whether it was drawing, taking photos, or just experimenting with ideas. Even if I wasn’t very skilled, I’ve always enjoyed the process of creating something from scratch.
What’s a piece of work you wish you had created?
Nike’s “So Win” campaign was such a powerful take on gender, equality, and athleticism, with a focus on empowering women in sport. The way Nike flipped the narrative around what it means to “win” was genius. Instead of focusing on the typical images of victory-trophies, medals, or traditional achievements, the campaign really highlighted the process and determination that goes into every athlete’s journey, especially for women who often have to fight harder for recognition.
A quote or saying you live by?
Something simple like “You only live once.” Usually said when I’m justifying a purchase… or another cocktail. Life’s too short.
What do you do when you feel creatively stuck?
I usually chat with other creatives. Bouncing ideas around always helps spark something new. If that’s not enough, I’ll go for a long walk. Stepping away from the desk and moving around often gives my brain the space it needs to find fresh inspiration.
What’s caught your attention in the creative world recently?
I’ve seen so much buzz for Spotify Wrapped, it’s literally everywhere, and it got me thinking about the power of personalisation and storytelling in the creative world. Wrapped has taken what could be boring end-of-year data and turned it into this fun, shared experience to listen, chat and compare. It’s cool how something as simple as data can spark so many conversations and bring people together over music.
When you’re not in the office, where are people most likely to find you?
Travelling, eating or drinking with friends, or out on a long walk – preferably somewhere with sunshine, scenery, or a great cocktail waiting at the end.
Your proudest career moment to date?
It’s impossible to choose just one! I’ve been lucky enough to work across such a wide variety of projects during my time at TBA, but a few standouts would be:
Silverstone GP. Something I’d always wanted to see, and even better to experience it with an amazing brand.
World Rugby Awards in Paris. It was hosted in the most incredible venue with a full 24-hour build; chaotic but unforgettable.
Wilderness Festival with 1664. A completely different vibe to many other projects I’ve worked on, and such a cool, creative environment out in the Cotswolds.
What’s next?
More travel, more creativity, and saying yes to new experiences. I’ll be heading to Thailand and Qatar next year with work! Travelling has always been a passion of mine, and being able to see the world through TBA has been a dream come true. Plus, there are lots of big projects lined up in 2026 that I’m really excited to have the chance to work on.
