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The Heart Behind the Work | Arinze Imachukwu 

Role: Mid-weight 2D Designer 

Me, in a sentence

I am someone that gains strength from a calm mind amongst chaos. I enjoy being close to the noise but eventually finding a way to rise above it.

Would you say you’ve always been a creative person?

I’ve been creative for as long as I can remember. I always enjoyed putting things together, making things from scratch and organising whatever I have a hold of. Creativity has been more like the kindling of a flame for me.

What’s a piece of work you wish you had created?

There are a lot but I would have to be very skilled in multiple disciplines to be able to do them all. To name one that comes to mind I’d say the London 2012 Olympics branding by the design agency Wolf Ollins. I admired the bold and striking form it had. It’s brave to create things that can be polarising.

Another great piece of work is a Nigerian comic book called The Crusaders create by Eromose (Thomas Ikimi). Plus the Champions League and Premier League rebrands by Nomad Studio are also honourable mentions.

A quote or saying you live by?

Education is the kindling of a flame, not the filling of a vessel – Socrates.

What do you do when you feel creatively stuck?

I take a break and try to dive into the details of everyday life. There is an endless amount of inspiration in the ordinary.

What’s caught your attention in the creative world recently?

I recently saw some early designs for the PlayStation logo made by a Japanese designer Manabu Sakamoto. I also saw some of PlayStations early adverts in the 2000’s (they were a lot more thought provoking and memorable than their peers).

Nikes recent campaigns are also something that comes to mind. The, Have a Hard Year campaign and Why do it? are some recent memorable ones.

When you’re not in the office, where are people most likely to find you?

I am always on the move. Whether that’s jogging, working or gathering ideas in different spaces or at home working on ideas and quenching my curiosity.

Your proudest career moment to date?

I think the journey is more important than the destination, so there are many memorable moments, good and bad, that brought me here today. If I had to choose one I’d say designing in secondary school, I made a film trailer for media studies that I was pretty proud of.

What’s next?

Travelling for sure. As well as keeping creative and embracing new technologies that emerge over time.