San Miguel
San Miguel Terrace
The Summer Sip at Somerset House
For five consecutive years, the San Miguel Terrace has become a celebrated summer hotspot in London. Partnering with Carlsberg Group, TBA crafted a vibrant brand experience that connects consumers with San Miguel’s authentic Spanish DNA while creating a standout destination at Somerset House.
Challenge
Embed San Miguel’s Spanish heritage and passion into London’s dynamic summer culture, turning the terrace into a lively, must-visit venue that tells the brand story while engaging a diverse audience.
Solution
The San Miguel Terrace Bar brings the warmth of Spanish sundown moments to the heart of London’s hustle and bustle:
- A thoughtfully designed space balancing the essence and spirit of San Miguel with a relaxed, welcoming vibe.
- A special menu curated by Omar Allibhoy, founder of Tapas Revolution, featuring authentic pintxos and stone-baked flatbread sharing boards inspired by the regions of Valencia and Catalonia.
- Monthly live saxophonist sundowner sessions every last Friday, transporting guests to an Ibizan-style summer evening full of energy and charm.
Results
- Welcomed over 61,000 guests during a 22-week summer season
- Earned strong PR coverage in Hackney Gazette, Squaremeal, Skiddle, and OpenTable
- Cemented San Miguel Terrace as a key destination for Londoners craving a genuine taste of Spain
