California Wines

Immersive Experience

Reimagine traditional wine tasting

Solution

We designed a three-zone, tech-enabled tasting journey that blended digital storytelling with natural elements. Key features included: 

  • Live Californian Flora and Fauna: Guests were immersed in the sights and scents of Napa through real botanical installations and natural materials flown in from the region. 
  • Virtual Vineyard Tastings: Using screens and VR-enabled setups, attendees joined interactive vineyard tours led by agricultural experts and winemakers directly from California. 
  • Multi-Sensory Sampling: Each wine tasting was paired with audio-visual cues and botanical scents, transforming the sampling experience into a full sensory exploration of provenance and terroir. 


This innovative approach allowed attendees to connect deeply with the landscape, culture, and craft behind every bottle.
 

Results

250

wine samples poured across the 3-day event

12

virtual vineyard tasting sessions with live expert input 

500+

attendees including wine trade professionals and enthusiasts