1664 Blanc
Wilderness Festival
Elevating brand presence
To elevate brand presence at Wilderness Festival, TBA reimagined the festival bar as a Parisian-inspired oasis, fusing classical architecture with immersive design. Drawing on the elegance of the Louvre, we crafted a unique space that transitioned effortlessly from a laid-back daytime lounge to a high-energy nighttime destination. With a glittering disco ball, curated DJ sets, and rich storytelling woven into the design, this unforgettable brand activation amplified visibility and sparked widespread social media buzz, demonstrating our ability to turn bold ideas into festival icons.
Challenge
1664 Blanc wanted to stand out in a crowded festival landscape with an experience that reflected the brand’s refined identity while embracing the free-spirited energy of Wilderness Festival. The challenge was to create an environment that was both visually iconic and emotionally resonant, offering immersive storytelling and organic opportunities for content creation.
Solution
Taking inspiration from the Louvre’s architectural grandeur, we transformed the festival’s bar into an elegant yet approachable Parisian escape. Key elements included:
- Architectural Detailing: Arched facades, classical columns, and a cool-toned colour palette evoked the charm of a Parisian landmark while remaining accessible and inviting.
- Day-to-Night Transformation: During the day, the space offered a chilled, bohemian vibe, perfect for lounging and conversation. As night fell, a spectacular disco ball installation lit up the space, turning it into a late-night party destination.
- Curated DJ Lineup: A handpicked selection of DJs elevated the atmosphere, matching the energy of the crowd and enhancing the overall sensory experience.
This thoughtful design and programming made the bar a destination in its own right, attracting guests all day and night.
Results
The Louvre-inspired bar became an instant festival favourite, attracting a steady stream of visitors throughout the day and night.
Enhanced Guest Experience: The unique and immersive environment created a memorable experience for festival-goers, fostering a sense of wonder and escapism.
Brand Visibility: The distinctive design effectively enhanced brand visibility and created a strong association with the festival’s bohemian spirit.
Social Media Buzz: The visually stunning bar generated significant social media buzz, with attendees sharing photos and videos across various platforms.
