Speedo
Go Full Speedo
A High-Impact Global Launch in LA
As part of Speedo’s bold “Go Full Speedo” global campaign, TBA delivered a three-day immersive brand experience in Los Angeles to unveil the 2025 S125 product line. Combining a high-end fashion show, interactive product zones, and a vibrant poolside celebration, the event immersed Speedo’s international team and partners in the brand’s fusion of sport, style, and Olympic ambition.
Challenge
Speedo sought to energise and align its international commercial teams through an unforgettable launch experience for its 2025 S125 collection – its most important in a decade. The goal: bring the “Go Full Speedo” campaign to life with innovation, impact, and emotion.
Solution
TBA produced a multi-day brand takeover that delivered a seamless mix of fashion, function, and flair:
- A premium runway show to debut the S125 collection in style, setting a bold visual tone for the campaign.
- Seven immersive breakout rooms, each themed to highlight product innovation, performance insights, and brand storytelling.
- Hands-on workshops and interactive moments designed to foster engagement, education, and global alignment across markets.
- A pool party finale on a LA rooftop terrace, celebrating the brand’s aquatic DNA and Olympic energy in a bold, social-first setting.
Client Feedback:
“Thank you all for the incredible efforts and hard work to help deliver one of Speedo’s most important launches over the last 10 years… we have received incredible feedback from our partners and internal commercial teams.”
Results
The event redefined how Speedo connects with its global team – elevating product education into immersive brand storytelling. It wasn’t just a launch – it was a full dive into the future of the brand.
