As a leading global brand experience agency, we’ve opened a new office in Sydney with team members also based in Melbourne and Brisbane, bringing our specialist expertise across sports, brands and entertainment to the region.
Driven by the growing demands in Australia from global clients, we are proud to launch into the market to deliver world class experiences, led by seasoned TBA executives Brendan Furdek (Client Services Lead) and Samantha Findlay (Operations Lead) who were previously part of the TBA global team.
With a reputation of creating some of the most successful brand activations and live events, we’re adding Sydney to our existing list of offices in London and Los Angeles.
Our Global CEO, Guy Horner, said the expansion comes at a pivotal moment in TBA’s continued global growth.
“In person experiences and live sport continue to grow and Australia is an important market for brands to connect with sport fans. We have worked in the Australia market delivering for brand clients over numerous years so it is especially exciting to have established a permanent TBA Australia team.”
“We’re looking forward to bringing our global expertise and knowledge working with brands and sports rights holders as Australia plays host to global sporting events including Rugby World Cup 2027 and Brisbane 2032 Olympics.”
Guy Horner, Global Group CEO
With more than 40 years’ experience delivering memorable live moments for clients such as Formula 1, the FIFA World Cup, the Men’s and Women’s Rugby World Cups, and hospitality programs for the Tokyo 2020 and Paris 2024 Olympics, we’re proud to bring our global expertise to Australia.
We’re a family of specialist agencies, including TBA (sports, brands and entertainment divisions), Velocity Experience (Formula 1 and motorsport specialists), VHE (entertainment and music production), and Top Banana (live corporate communications). Together, our integrated model offers a unique and versatile partnership for Australian sporting organisations, brands, and sponsors.
The expansion comes at a focal time, tapping into Australia’s dynamic sports economy. Recent figures from the Australian Sports Foundation indicate the industry generates an estimated $32 billion annually and directly employs 220,000 people.
With a “Golden Decade” of major events on the horizon, including the 2027 Men’s Rugby World Cup, the 2029 Women’s Rugby World Cup and the Brisbane 2032 Olympic and Paralympic Games, the local market is primed for a new level of creative and technical expertise.
“Australia lives and breathes sport, and there’s a unique energy here, the crowds, the culture, the passion,”
“We want to channel that into experiences that inspire and spark an emotional connection through storytelling.”
Brendan Furdek, Client Services Lead of TBA Group Australia.
“We’re offering the best of both worlds. An Australian team that understands the local sports heartbeat, backed by world class global execution experience and specialist expertise”.
Samantha Findlay, Head of Operations.
From stadium spectaculars and fan zones, brand activations and large-scale conferences, we’re ready to bring a new standard of global expertise and local authenticity to every level of the game.
For further information or interview opportunities:
Luke Robinson | Luke@storydisco.com.au | 0417548688