World Rugby
Awards 2023
Redefining the Extraordinary
As the creative producers of the prestigious annual World Rugby Awards for over five years, TBA was tasked with delivering an unforgettable experience for the Rugby World Cup year in France. Breaking away from traditional formats, we crafted a show-stopping event like no other – a first for the rugby community and its iconic venue.
Challenge
To deliver a fresh, innovative look and feel for the World Rugby Awards, elevating this annual celebratory rugby awards ceremony with a bold, new creative direction.
Solution
We choreographed a spectacular awards show ‘concert’ at the historic Palais de Garnier, a stunning and classical venue in the heart of Paris. Known globally as a centrepiece for ballet and opera, this iconic venue had never before hosted an awards ceremony, offering a captivating and unexpected backdrop to honour the world’s greatest rugby players.
To create a fully immersive and memorable experience, guests were welcomed with a dramatic red-carpet arrival featuring a live violinist, setting an elegant tone from the start. The evening featured exclusive live performances from the Urban Soul Orchestra, alongside DJ sets that perfectly matched the dynamic vibe of the night, blending classical grandeur with contemporary energy.
